Word of Mouth vs Advertising

The Word of Mouth Marketing Association (WOMMA) has fired another shot across the bow of traditional advertising. On September 28th, WOMMA will host a Word of Mouth vs. Advertising Conference featuring Seth Godin and 22 other speakers. The conference will focus on the emerging chasm between word of mouth marketing and traditional print and broadcast advertising. As mainstay marketers throw their accounts into review and consumers increasingly opt-out of traditional, interruptive advertising experiences, WOMMA's conference is sure to be the first of many very public bouts pitting brethren from marketing, advertising and public relations against each other.

If you can make the trip, I would highly encourage anyone interested in innovations in marketing to attend this conference. WOMMA has consistently produced high quality events and programs that have carried word of mouth marketing tactics and programs forward, especially in the key areas of ethical conduct and measurement. WOMMA has provided readers of the Splintered Channels blog with a promotional code and discount. Visit http://www.womma.org/nyc, enter "joshisawesome" (I didn't pick the pass code :) and receive a $50 discount off registration.

WOMMA has also launched a blog that will feature diverse perspectives on the issues that will be spotlighted at the upcoming conference. I will also be posting a weekly entry in the new Word of Mouth vs. Advertising blog. It's an open forum for discussion and I hope it lays fertile grounds for a lively debate at the conference in New York later this month.

Tags: marketing womma advertising