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TV Networks Embrace Blog Marketing Strategy
From MediaPost: "Mass media outlets like TV networks have been fretting over the rampant rise of micro media outlets such as blogs, which threaten to splinter their audiences even more. In a twist, the big media guys are embracing the tiny media outlets as a new means of promoting their shows to prospective viewers" (read full story on TV's blog marketing strategy).
A few weeks ago, I wrote about a similar efforts by ABC and the WB for fall premieres, as well as Hollywood turning to blogs for micro-marketing for movies such as "The Constant Gardener."
Tags: marketing tv advertising
September 16, 2005 | Permalink
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