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MSN Search Engine To Provide Marketers with Demographic Targeting Capability
MSN has announced that it will link its search engine advertising programs to demographic databases. The new feature, called adCenter, will use customer profiles collected through MSN’s 400 million registered members of Passport, Hotmail and Messenger to give marketers micromarketing capabilities that include geographic location, gender, age range, time of day and day of week. (See full story in today's AdAge).
Similar to appended databases used in traditional direct response campaigns, adCenter will evolve overtime with the addition of commercially available profile overlays that continue to refine the granular targeting of paid advertising campaigns. Google and Yahoo! are sure to follow with content partnerships and list acquisition programs that provide new group targeting capabilities.
Tags: marketing advertising sem
September 27, 2005 | Permalink
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